IMPAQ International, LLC

Digital Marketing Specialist

Job Location US-MD-Columbia | US-DC
ID
2282

Overview

IMPAQ International, a growing and dynamic social science research firm, provides high-quality research and impact evaluation services, policy analysis, survey research, technology solutions, organizational development, technical assistance and consulting services to U.S. and international government agencies, foundations, and the private sector.  IMPAQ’s mission is to bring together exceptional people to develop innovative and rigorous approaches to evaluate the real-world impact of social policies and programs. IMPAQ offers five locations: our Corporate Headquarters in Columbia, Maryland, rated one of America’s Best Small Cities; Downtown Washington, D.C., Boston, Massachusetts, Seattle, Washington and a Bay Area office in Oakland, California. IMPAQ has a diverse and collegial work environment and is an Equal Opportunity/Affirmative Action Employer (M/F/Disability/Veterans).

 

The Digital Marketing Specialist supports the planning and execution of information dissemination campaigns, interactive webinars, online discussion forums, and other virtual outreach and stakeholder engagement activities. An important member of our information dissemination team, you are skilled at facilitating digital communications and excited about tackling society’s problems. Well-rounded, creative, and efficient, you know how to execute audience research and uses the results to conceptualize, develop, and post client approved content to social media sites and web pages. You also have experience evaluating and measuring the impact of each marketing campaign, and can translate those results into well written reports.

 

The Digital Marketing Specialist typically juggles multiple short and long term deadlines, working with and accepting direction from different Project Directors across a variety of projects and clients. You are detail oriented, client focused, highly self-motivated, able to work both independently and on a team, and have the ability to organize and present information in a clear, concise manner.

 

Applicants must be currently authorized to work in the U.S. on a full-time basis.  Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.

Responsibilities

  • Create and edit culturally responsive social media content for posting on a variety of social media platforms
  • Work with other creative staff to develop, identify, select, record, edit, and/or incorporate graphics, video and/or audio into products, websites, and digital campaign materials
  • Apply branding and message discipline to campaign materials to ensure consistency
  • Monitor and maintain social media sites on a daily basis
  • Track, analyze, and report on data analytics for each campaign
  • Manage all aspects of interactive webinars and online meetings, including timeline and communication plan development
  • Handle pre-production activities associated with webinars, which may include communicating with speakers regarding materials deadlines and practice sessions; contributing to the development of slide decks; ensuring slide decks are 508 compliant and arranging for distribution prior to events; developing marketing materials for webinars; setting up webinar registration sites and email announcements/reminders; creating online conferencing rooms and managing registrations and participant approvals; and contracting for closed captioning and audio/conference call services
  • Facilitate live webinar sessions, which may include ensuring all equipment is working correctly; handling any technical issues; serving as the host by reading the introductory script, announcing all housekeeping items, monitoring and controlling question and answer/chat sessions; and formally closing the sessions
  • Prepare webinar transcripts and recorded webinars for posting online by ensuring transcripts and closed captioning are correct and Section 508 compliant
  • Coordinate with our graphic designer staff to ensure all online products are accessible and comply with Section 508 of the Rehabilitation Act
  • Participate in client planning meetings and create meeting summary reports, as requested
  • Lead and engage in quality assurance activities for all products produced

Qualifications

Education, Knowledge and Experience

  • Bachelor’s degree in multimedia, visual or digital communications, fine arts, marketing, or related field
  • Minimum of 2 years of experience developing and implementing social media campaigns
  • Minimum of 2 years of experience planning and facilitating webinars and other types of online meetings
  • Online portfolio displaying diverse social media messaging experience
  • Proficiency in using Adobe Creative Suite/Creative Cloud in a PC environment, including InDesign, Photoshop, and Illustrator
  • Able to work as part of a multi-disciplinary team with a strong sense of teamwork
  • Excellent communication skills, both written and verbal
  • Skilled at clearly discussing rational for a selected marketing approach
  • Able to self-edit/proofread with attention to detail, including grammar, punctuation and layout
  • Adept at prioritizing and carrying out multiple tasks simultaneously in a conscientious manner and within time constraints
  • Strong self-motivation and ability to work independently
  • Interest in enhancing skills and staying up-to-date with emerging technologies
  • Preference will be given to candidates with proven proficiency in:
    • Digital technologies, such as Premiere, After Effects, avid Media Composer, Lightworks, Final Cut
    • Creating and placing PSAs and/or messages through paid media
    • A content management system (CMS), such as Wordpress, Drupal, or AEM

 

 

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